Email Marketing & why is it important for your business?

 

Is email-marketing dead? Old? Is it even useful?

These are the questions that come into any one’s mind when we think about email marketing. Compared to social media popularity & email’s status of just being a professional medium to send files does email marketing stand a chance?

Yes of course, definitely!!

Email marketing is effective, efficient & your business surely needs it. There is more to it than the spam emails in your inbox

So let’s get into the reasons why & how email marketing is effective marketing strategy

What is Email Marketing?

Email marketing is a method of sending optimized marketing/ commercial messages through email to your target consumers

As you can understand it’s a direct form of marketing that can mass target large number of people and has been proven to increase brand loyalty & of course sales as well.  

Still confused?

Let’s go straight into benefits of email marketing

Why e-mail marketing is important?

Easy to get started

If you are a medium to small business and just getting started on Marketing & don’t have the technical or employee strength, emails pretty much the best & advantageous option out there.

It’s easy, simple & with the right content, consider your job well done.

99% Consumers check their E-Mail every day (Hubspot) & if your content is click worthy there is 100% chance that your target consumer would check out your email. You can even jazz it up a bit with email templates, images & videos as well!

Developing brand loyalty

It’s a big conception that only social media is better for communicating or long lasting brand connection.

Almost 73% millenilals prefer communication from businesses to come via email.

Larger numbers of consumers don’t prefer interacting with brands through their personal social media account. On other hand Emails are said to be professional medium to interact with companies & brands.

Remember the last time a catchy email subject line from Zomato or your favorite brand reached your Inbox.

Did it make you smile or did you feel it disruptive to your personal space. You smiled, didn’t you!

Among the countless emails in your inbox, a witty or very hard hitting subject line can easily attract your consumer to read it more.

 Generating traffic to the site

So your target consumer has seen your email it’s important that it is designed with active Call to Action Words to make them click on to your website link to know more.

 In such a manner emails are great & guaranteed way to direct more traffic to your website. With properly planned email marketing campaigns, you can send consistent traffic & even improve SEO in the long run

It’s Cheap

Yes readers! As you have already guessed email marketing is cheap compared to your every other marketing formats

No printers, No Papers (Save Earth), No photoshoot, No location hunting you just need a talented copywriter & a graphic designer (if you are not using Stock Photographs)

Also they don’t take too long to produce, you can make a quality one in a day.

So if you have budget or time constraints (which we usually do) email marketing is the most efficient option out there.

Self-Promotion is Easy

Honestly Self- promotion seems awkward especially in places where consumers aren’t expecting any sort of updates from your business/brand. In most cases your content will go unread.

With email marketing, there are no such problems

What’s different about email marketing is the fact that the consumers have already opted in for your brand, providing their email id with their consent. So your self-promotion will definitely be noticed by your consumer. Most of them are even expecting to hear from you. So it’s always a win-win situation for you.

goViralll.

goViralll is the top digital marketing agenc goViralll. y in Hyderabad. Our services range from SEO, Social Media Management, Video Production, Software development to Email Marketing as well.  

At GoViralll we understand the value & efficiency of email marketing. That’s why we are able to list all the advantages & share it with you through this blog.

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arketing or Book our services

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