Advertising agency at Hyderabad

 E-Commerce SEO; How to Multiply Organic Traffic & Drive

up Sales

Have you heard anyone ask ‘Is your E-Commerce site SEO optimized?’

Mostly no

SEO is an assured way to for increased ROI & better engagement still most of the online

shops/e-commerce website give little to no importance to search engine optimization.

Instead most of them rely on Social media ads or Paid Ads.

SEO requires effort for a longer period time but once you rank up there is no going back.

You can literally watch your sales skyrocket.

While E-Commerce SEO strategies are mostly similar to traditional SEO, the approach needs

to be much more focused & targeted.

So sit down, relax & pay attention to top E-Commerce SEO strategies to drive up sales

Top E-Commerce SEO strategies to drive up sales

E-Commerce Keyword Search

SEO without Keywords?? What a joke

E-commerce SEO also requires keywords & what better way to find them then searching on

the one & only Amazon.

Amazon Keyword Search

People come to Amazon to buy & to find your appropriate keyword, type your brand name

in the search box.

And there would be a list of keywords. Just try it.

Next Step is to Note it Down.

You can also use Amazon Keywords tool (3 searches are free everyday!!!!) and download

the selected keywords.

Competitor Research

Find your higher ranking Competitor and take keywords ideas from them. Closely read their

product & category pages. Obviously don’t blindly use their keywords simply take ideas &

use them accordingly.

Product Description

Got the keywords? Now use them judicially

Product description is one of the most overlooked yet very important aspect for increasing

engagement.

Unique & well written product copy is important if you are selling items that can be found in

every other e-commerce site. Many of the sites just copy paste the same flat description

from the manufacture resulting in declining consumer trust for the product.

At the same time an accurate, engaging & keyword optimized product copy 100% increases

chances of better conversion rate and ranking

E-Commerce Site Architecture

Once you have the right keywords & optimized product copy time to put them into action

A good E-Commerce site Architecture means putting the best & the most relevant content

in front of users and reducing the number of clicks to reach there

Prioritize Navigation

Better user experience is key in this online shopping saturated world. Its natural for users to

be attracted to the sites that makes it easier to move from one link to another.

Also Google pays attention to how easily the user bounces back to the search engine after

visiting your site. Accordingly it directs traffic to your website.

Increase Site Speed Decrease Page load time

It’s an attention deficit fast moving world & we expect Online Shopping to be so

Site & page load speed therefore is very important not just for better User Experience but

improved ranking as well. Google algorithm automatically ranks faster website higher. It’s

the truth

Tip: Ensure that your site uses compressed versions not larger product images as it might

bring the speed down.

Mobile Optimization

It would be the biggest joke now if any business complains that their site works fine on

Desktop but lags in mobile version

If you are an e-commerce website you need to prioritize mobile version over a desktop

version. That means to create an equally responsive & efficient website catering to different

devices

Just so you understand the extent, even Google has shifted to Mobile First Index & even has

Google Mobile Friendly tester tool. Try It. Check your site today

Manage Out-of Stock Products

No one, absolutely no one likes when a product page just shows Out Of Stock or it becomes

a broken link.

Here you can do to manage it

 Leave the page up. Simply write product discontinued & add relevant links related to

the product

 Take the old page down & make sure when the user reaches this page he/she is

redirected to a similar product/a blog article or any related to the old product

Content remains the king

Content reign supreme even in 2020. Therefore your blog articles/product reviews/how to

articles should be using long tailed keywords versions of your target keywords

Let me explain

If you are writing article on running shoes it should be more like how to pick running shoes

or what is better for jogging instead of writing about the shoes in particular

Video & You Tube

Including videos on the product page is a great way to bring in & convert more users. Not

borrowed from manufacturers!!! but your original videos. And you know Google prefers

sites with videos or You Tube links.

Tip: Make sure video doesn’t bog down or slow down your website. You can try loading all

the important elements of the page before video loads so that the users can view the page

and not wait for the video to load.

Internal Links & Relevant Products

Might seem an old fashioned technology but guess what it still works. Postings relevant link

throughout the page definitely helps your consumer & your business. As long as you are not

placing useless links and using too much keywords you will be good

goViralll

Goviralll provides top class digital Marketing Services from SEO, PPC, SMM to Graphic

Designing, web Development. Our specialized e -commerce marketing means optimizing

your online shopping website is easy & affordable. Want to give us try. Scroll down &

Contact us on the info below.